If-So – WordPress Personalization Plugin

If-So is an advanced WordPress personalization plugin that allows you to dynamically change website content based on visitor attributes such as geolocation, referral source, device type, behavior, or UTM parameters.

Key Features of If-So:

• Dynamic Text Replacement
  Change headlines, CTAs, or entire content blocks based on UTM parameters, query strings, cookies, or location data.

• User Location & Device Targeting
  Personalize messaging by targeting visitors based on their country, city, language, or device (mobile, tablet, desktop).

• Referral & Campaign Personalization
  Show unique content to users based on referral source (e.g., Facebook, Google Ads, email campaign).

• Time & Date-Based Content Display
  Schedule promotions, flash sales, or event countdowns to appear at specific times or days.

• Shortcodes & Gutenberg Block Integration
  Easily insert dynamic content into posts, pages, or widgets using shortcodes or native blocks.

• A/B Testing & Analytics Ready
  Combine personalization with performance tracking to test what content converts best.

• Lightweight & Performance Optimized
  Clean code and minimal load impact ensure your site stays fast, even with multiple dynamic elements.